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2019年8月汽车行业互联网舆情传播月报

<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><span style="line-height: 24px;">本报告对2019年8月汽车行业热点事件、各汽车厂商、在售车型、新上市车型、即将上市车型、各地车展等进行了综合梳理和分析,得出了关于8月汽车行业的网络关注之最。根据数据统计,在8月,</span><strong><span style="line-height: 24px;">蔚来汽车</span></strong><span style="line-height: 24px;">仍为最受网络舆论关注的车企;</span><strong><span style="line-height: 24px;">丰田</span></strong><strong><span style="line-height: 24px;">卡罗拉</span></strong><span style="line-height: 24px;">、</span><strong><span style="line-height: 24px;">哈弗H6</span></strong><span style="line-height: 24px;">、</span><strong><span style="line-height: 24px;">本田奥德赛</span></strong><span style="line-height: 24px;">持续领跑在售轿车、SUV、MPV网络传播热度指数榜;</span><strong><span style="line-height: 24px;">全新卡罗拉</span></strong><span style="line-height: 24px;">成为了网友最关注的新上市车型;</span><strong><span style="line-height: 24px;">长安CS75</span></strong><strong><span style="line-height: 24px;"> </span></strong><strong><span style="line-height: 24px;">PLUS</span></strong><span style="line-height: 24px;">成为了网友最期待的9月即将上市新车型;</span><strong><span style="line-height: 24px;">“7月份中国汽车销量环比下降12%”</span></strong><span style="line-height: 24px;">成为了话题度最高的汽车行业新闻;</span><strong><span style="line-height: 24px;">2019上海国际新能源汽车产业博览会</span></strong><span style="line-height: 24px;">成为了网友较为关注的汽车展会。</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><span style="line-height: 24px;"><br/></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/45133eb6c8dfade.png" width="662" height="137" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 662px; height: 137px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><strong><span style="line-height: 28px;"> </span></strong></span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">通过对2019年8月销量在前80位的车企进行网络传播热度指数统计可以得出,蔚来汽车的热度指数达21.67,再次回到车企榜单榜首位置。一汽红旗热度指数未变化,但排名降至第二位,数值为19.38。长城汽车、威马汽车、广汽本田、上汽大众、吉利汽车、长安汽车、长安福特、北京现代分列3-10位。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/7f49c4a7f17db37.png" width="637" height="248" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 637px; height: 248px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">据<a href="https://yqt.mdata.net/" target="_blank" title="新浪舆情通" style="color: rgb(51, 51, 51); text-decoration-line: none;">新浪舆情通</a>统计,8月,蔚来汽车重回车企榜单榜首位置,热度指数达21.67。其中,来源于微博、客户端的信息为其相关信息的主要平台,分别占全部信息的38.67%和33.1%。网站的蔚来汽车相关信息同样相对较多,占比为15.96%。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/fcf55f1292a561d.png" width="589" height="402" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 589px; height: 402px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">经分析,蔚来汽车在微博平台引发了5.5万大众提及量,1.51亿大众阅读量,21.9万大众互动量及0.9万条大众话题量。此外,蔚来汽车也引发了微博汽车圈的关注。经梳理,8月,蔚来汽车在微博平台引发了1.2万条专业提及量,9703.4万专业阅读量,16.4万专业互动量和0.4万条的专业话题量。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/bb07a94f31d9c29.png" width="662" height="347" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 662px; height: 347px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">从蔚来汽车在8月全网相关信息走势来看,8月2日信息量达1.2万条,成为统计时段内蔚来汽车相关信息的首个高峰值。据了解,“蔚来与雷蛇联合推出NIO ES6暗夜探索者限量版”成为8月2日主要蔚来相关信息,微博话题#雷蛇遇见蔚来#阅读量达1.1万。8月19日和20日达到统计时段内蔚来相关信息最高峰,日均信息量达1.5万条。@广汽蔚来 与@首都航空 和@蜻蜓FM举办的转发抽奖微博活动成为8月19、20两日的主要信息。相关微博话题#+等于无限#截至目前已产生186.9万阅读量及1.6万讨论量。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/18aa82157ac803.png" width="678" height="386" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 678px; height: 386px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">从蔚来汽车相关高频词汇来看,“蔚来”、“蔚来汽车”、“广汽蔚来”、“雷蛇”等词语成为其相关信息在传播过程中的主要词语。而从“裁员”、“召回”、“减员”、“自然”等词语中,可以看出本月围绕蔚来汽车的相关敏感事件类型。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/6cf49efe3dfe8d1.png" width="618" height="309" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 618px; height: 309px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/530b690690b1.png" width="647" height="165" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 647px; height: 165px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); font-family: Calibri; white-space: normal; line-height: 21px;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><strong><span style="line-height: 28px;"> </span></strong></span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">全新卡罗拉于8月正式上市,就此带动了卡罗拉的整体热度,热度指数为20.16,使其位居轿车榜单榜首位置。同时,2019年8月,哈弗H6、本田奥德赛蝉联轿车及MPV在售车榜单的榜首位置。轿车榜单中,丰田卡罗拉、马自达阿特兹、本田雅阁均为改款车型,延续上月的较高热度,继续位列前十之中。SUV榜单中,哈弗H6以17.65的热度指数占据榜首位置。哈弗H9也引起大众关注上榜SUV榜单,热度指数7.82,排在第9位。MPV榜单中,本田奥德赛热度指数10.01,继续保持榜首的位置。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/a7de140f5fd0e8d.png" width="661" height="887" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 661px; height: 887px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><strong><span style="line-height: 30px;"> </span></strong></span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/234031212e617d0.png" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); font-family: Calibri; white-space: normal; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">在2019年8月上市的新车中,全新卡罗拉热度相对较高。在8月,全新卡罗拉的热度指数达11.81,较高于其他同期上市新车。同时,荣威RX5MAX、蔚来ES6、福克斯Active、2020款哈弗H9、新一代传祺GA6、锐界ST-Line、朗逸纯电、新款阿特兹、风行T5等车型分列2-10位,网络关注度也相对较高。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/edeac40da8e36.png" width="639" height="398" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 639px; height: 398px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">在8月,全新卡罗拉的相关信息量在统计时段内于8月10日达到信息量最高峰,其相关信息量达到2.4万条,信息主要产生原因为全新卡罗拉结合歌手金志文一首《My Way》的MV进行宣传,引发网友关注。截至目前,微博话题#全新第12代卡罗拉#已获2077万的阅读量及1.3万讨论量。经分析,全新卡罗拉在微博平台引发了2万大众提及量,6230.1万大众阅读量,16.8万大众互动量及1143条大众话题量。此外,全新卡罗拉也引发了微博汽车圈的关注。经梳理,8月,全新卡罗拉在微博平台引发了2445条专业提及量,4213.2万专业阅读量,8.4万专业互动量和601条的专业话题量。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/191bc5451e2c760.png" width="646" height="345" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 646px; height: 345px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">经统计,@童话镇的邮递员 、@寶貝鴨子yumme 、@全球娱乐头条新闻 、@全球音乐大事件 等非微博汽车博主及音乐相关自媒体均发布了全新卡罗拉相关信息。同时,在全新卡罗拉专业阅读量的关键传播者中,不乏@都市车侠 、@名车志 、@小汐同学 、@四轮玩具 、@汽车之家 等微博大V、自媒体或汽车专业博主。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/1da25a3eacca303.png" width="628" height="396" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 628px; height: 396px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 7px; margin-bottom: 7px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; font-size: 16px; white-space: normal; text-indent: 32px;"><span style="font-family: 微软雅黑, "Microsoft YaHei";">一些关注全新卡罗拉的汽车博主,对全新拉罗拉车身架构、外观、汽车动力、汽车性能等方面发表自己的看法。<strong>@小汐同学</strong> 在发布相关微博时表示“基于TNGA架构的全新卡罗拉在外观上也采用了全新设计风格,源自欧版三厢车型的设计方案令它看起来与源自美版车型的姊妹车型广汽丰田雷凌带来了不同的感觉。其中,1.2T燃油版和双擎版车型在设计上并无明显区别,二者均采用了与凯美瑞车型相似的大嘴式前脸,搭配锐利的大灯组,看起来非常精致。新车尾部层次丰富,采用LED尾灯组和贯穿镀铬饰条,搭配线条锋利而立体的后包围,营造出了更具设计感的尾部造型”;汽车之家官网微博<strong>@汽车之家</strong> 表示“15万元以内选择家用车,卡罗拉依然是个可以作为首选的啊”!</span></p><p style="margin-top: 7px; margin-bottom: 7px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; font-size: 16px; white-space: normal; text-indent: 32px;"><span style="font-family: 微软雅黑, "Microsoft YaHei";"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/bdb94543a36ed65.png" width="663" height="840" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 663px; height: 840px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">经统计,全新卡罗拉微博专业提及量的参与者普遍更关注外观/车身颜色、汽车配置/电子设备、汽车价格、操控性等元素。此外,汽车油耗、汽车内饰等元素也成为汽车专业人士的关注热点。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/2f6795179a73270.png" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">而从全新卡罗拉在微博的传播关键词来看,“动力”、“内饰”、“外观”、“价格”等词语成为传播中出现次数较多的词语。而从“混动”、“座椅”、“造型”等词语中,可以侧面看出网友对全新卡罗拉汽车的关注重点。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/65d432c7ff12abd.png" width="613" height="387" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 613px; height: 387px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/faad68591985d40.png" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); font-family: Calibri; white-space: normal; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">在2019年9月即将上市的全部车型中,“长安CS75 PLUS”最受关注,热度指数达6.65,数值领先于其他即将上市新车。此外,吉利博越PRO、比亚迪e2、捷达VS5、全新一代宝马8系、新一代马自达3、创界、奕炫、WEY VV7 GT、新款雷克萨斯RX等车型也跻身上市车型热度指数TOP10。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/711e7b5f9573533.png" width="595" height="419" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 595px; height: 419px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">长安CS75 PLUS在8月的热度指数达6.65,在其相关的全部信息中,客户端、微博成为其信息传播过程中的主要平台,占比分别为50.78%、16.27%。经分析,长安CS75 PLUS在微博平台引发了0.3万条大众提及量,765.2万大众阅读量,1.7万大众互动量,368条大众话题量。同时,长安CS75 PLUS也引发微博汽车圈的关注。经梳理,在8月,长安CS75 PLUS在微博平台引发了916条专业提及量,653.4万专业阅读量,1.6万专业互动量,238条专业话题量。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/f1c1d5b32406d2c.png" width="642" height="325" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 642px; height: 325px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><span style="line-height: 24px;">@萝卜报告 、@30秒懂车 、@笑西西 、@逗斗车 、@不想评车的李立山 、@汽车之家 、@新浪汽车 、@易车 等知名汽车媒体官方微博、自媒体、网站媒体官方微博均成为了长安CS75 PLUS的专业微博核心传播者。其中,一些博主及网友对长安CS75 PLUS表达了看法。例如</span><strong><span style="line-height: 24px;">@30秒懂车</span></strong><span style="line-height: 24px;"> 表示“长安CS75 PLUS正式下线,长安CS75 PLUS采用了全新的设计语言,同时新车还将提供双重版本外观供消费者选择,新车前脸造型更加硬朗大气,日间行车灯采用了贯穿式的设计,车尾造型也更加饱满”;</span><strong><span style="line-height: 24px;">@笑西西</span></strong><span style="line-height: 24px;"> 也提出“内饰方面,长安CS75 PLUS的中控台配备了由全液晶仪表与中控显示屏组成的一体式大屏,从而营造出极具科技质感。同时,全新造型的三辐式多功能方向盘,配合类似游艇式电子挡杆,让新车看上去十分大气”。</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><span style="line-height: 24px;"><br/></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/58cf046ff2cbdce.png" width="638" height="404" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 638px; height: 404px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/8dcf84f7a0b17a0.png" width="640" height="406" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 640px; height: 406px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/24e2f4e9b2ce734.png" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">通过对8月汽车行业热点事件网络传播热度指数的分析发现,“7月份中国汽车销量环比下降12%”相关信息成为了最受网络舆论关注的汽车行业热点事件,热度指数达29.57。此外,“我国决定对美国汽车及零部件恢复加征关税”也同样备受关注,热度指数为11.41。“五家车企宣布召回问题车辆63万台”等汽车行业事件也较受关注。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/02d5351e3d0189e.png" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; line-height: 21px;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; line-height: 21px; text-indent: 2em;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; line-height: 21px; text-indent: 2em;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">8月12日,中国汽车工业协会公布的最新数据显示,2019年7月汽车生产量达180万辆,环比(较上月)下降5%,同比(较上年同期)下降11.9%;其中乘用车生产152.3万辆,环比下降4.7%,同比下降11.7%。在销量上,7月中国车市销量达180.8万辆,环比下降12.1%,同比下降4.3%;其中乘用车销量达152.8万辆,环比下降11.6%,同比下降3.9%,降幅相比过去几个月已有所收窄。</span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">经统计,来源于客户端的事件相关信息达到49.44%,成为信息来源最主要平台。来自于网站、微信、新闻等平台的相关信息占比也相对较多。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/e962a8c71b64.png" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">事件整体敏感度达22.96%,相对其他汽车事件相比,敏感度较高。非敏感信息占比为77.04%,可以看出虽敏感占比较高,但整体舆论态势倾向正面。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/782dc43f17eb.png" width="670" height="377" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 670px; height: 377px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center; font-family: Calibri; white-space: normal; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">经分析,“销量”、“排行”、“同比下降”、“下降”等词成为相关事件网络传播的核心词。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/a8520125cdf6b29.png" width="652" height="343" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 652px; height: 343px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><img src="http://www.zlyuqing.com/uploadfile/202207/d45f0991b31b350.png" width="682" height="163" style="display: inline-block; vertical-align: middle; border: none; max-width: 750px; width: 682px; height: 163px;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); font-family: Calibri; white-space: normal; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"> </span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;">据统计,在8月各地举办的车展中,“2019上海国际新能源汽车产业博览会”的热度指数达3.6,信息量1.8万余条,排在首位。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; text-indent: 32px; line-height: 21px;"><span style="line-height: 24px; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 16px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: center;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); text-align: justify; font-family: Calibri; white-space: normal; line-height: 21px;"><br/></p>
