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《2020新能源乘用车市场舆情白皮书》丨威尔森联合新浪汽车、中国电动汽车百人会发布

2022/07/02创始人

<p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">2021年1月7日，新浪汽车2021新能源白皮书论坛暨新能源大牛联盟成立仪式在海口举行。在此次论坛上，威尔森联合新浪汽车、中国电动汽车百人会发布了《2020新能源乘用车市场舆情白皮书》，白皮书对当前我国新能源汽车行业的发展动态、市场趋势以及社交媒体微博关于新能源汽车舆情进行了深度分析，并提出了一些市场舆情对政府和市场参与者的启示。<p class="f_center" style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: center; line-height: 20px; font-size: 16px; color: rgb(102, 102, 102); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; white-space: normal;"><img src="http://www.zlyuqing.com/uploadfile/202207/0d69798ee5c8899.jpg" style="box-sizing: inherit; border: 0px; margin-bottom: 10px;"/> <p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">会议现场<p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">在《2020新能源乘用车市场舆情白皮书》中可以看到，新能源销量市场明显复苏、车型销量级别中代步车最为畅销，B级车份额上升、纯电动车市场以10-15万元区间为主，以及新能源汽车市场在三四线城市呈下沉趋势、新能源汽车舆情热点不断、充电依旧是热门话题等。<p class="f_center" style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: center; line-height: 20px; font-size: 16px; color: rgb(102, 102, 102); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; white-space: normal;"><img src="http://www.zlyuqing.com/uploadfile/202207/528fd7d005af2b0.jpg" style="box-sizing: inherit; border: 0px; margin-bottom: 10px;"/> <p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">威尔森联合新浪汽车、中国电动汽车百人会发布《2020新能源乘用车市场舆情白皮书》<p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">报告精彩内容<p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">疫情影响下的中国新能源汽车产业困境突围<p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">2019年-2020年，新能源汽车市场销量经历了上升-低谷-复苏的三个阶段；2019年6月前，在新能源补贴的扶持下，新能源市场销量一路高歌猛进，销量达到了19.8万辆；但从7月开始，由于受到补贴退坡的影响，新能源市场开始陷入低迷状态，后又因疫情因素，销量在2020年2月跌至谷底；2020年7月，中高端电动车和汽车下乡带动小型车的销量走高，市场有了明显复苏。<p class="f_center" style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: center; line-height: 20px; font-size: 16px; color: rgb(102, 102, 102); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; white-space: normal;"><img src="http://www.zlyuqing.com/uploadfile/202207/14c16b8a3ca09.jpg" style="box-sizing: inherit; border: 0px; margin-bottom: 10px;"/> <p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">车型级别销量中，代步车型最为畅销，B级车份额上升<p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">从车型级别来看，新能源市场销量主要在A00、A和B级车市场，其中A00车以宏光MINI EV、欧拉系列和小蚂蚁等主打家用代步车型最为畅销，份额达到32.9%；B级车的表现也较为突出，由2018年初的不足1%发展至现在的14.7%。 <p class="f_center" style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: center; line-height: 20px; font-size: 16px; color: rgb(102, 102, 102); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; white-space: normal;"><img src="http://www.zlyuqing.com/uploadfile/202207/c6ae83ea172a177.jpg" style="box-sizing: inherit; border: 0px; margin-bottom: 10px;"/> <p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">紧凑级新能源车型声量讨论最高<p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">纯电动市场成交价5万元以下、20-25万元和30-35万元区间的车型销量高于去年同期，但销量重心仍位于10-15万元区间；插电混动市场成交价30-35万元区间销量比重远高于去年同期，20-25万元区间的车型销量最高。<p class="f_center" style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: center; line-height: 20px; font-size: 16px; color: rgb(102, 102, 102); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; white-space: normal;"><img src="http://www.zlyuqing.com/uploadfile/202207/b3da244df98a7e8.jpg" style="box-sizing: inherit; border: 0px; margin-bottom: 10px;"/> <p class="f_center" style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: center; line-height: 20px; font-size: 16px; color: rgb(102, 102, 102); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; white-space: normal;"><img src="http://www.zlyuqing.com/uploadfile/202207/a717a0cab2ab2ef.jpg" style="box-sizing: inherit; border: 0px; margin-bottom: 10px;"/> <p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">新能源汽车市场在三四线城市呈下沉趋势<p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">新能源汽车销量在一线、二线城市的占比较高，达到65%，但三线、四线城市占比有所上升。<p class="f_center" style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: center; line-height: 20px; font-size: 16px; color: rgb(102, 102, 102); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; white-space: normal;"><img src="http://www.zlyuqing.com/uploadfile/202207/d4e680f346a0b99.jpg" style="box-sizing: inherit; border: 0px; margin-bottom: 10px;"/> <p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">新能源汽车舆情热点不断<p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">纵观全年，新能源舆情热点不断：有行业技术突破、有明星代言引发粉丝追捧、还有新势力成功IPO等，而特斯拉相关的话题量远超其他汽车品牌，成为2020年的话题流量王。<p class="f_center" style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: center; line-height: 20px; font-size: 16px; color: rgb(102, 102, 102); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; white-space: normal;"><img src="http://www.zlyuqing.com/uploadfile/202207/939f71248c53caa.jpg" style="box-sizing: inherit; border: 0px; margin-bottom: 10px;"/> <p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">充电依然是热门话题<p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">2020年热词的分布也体现了新能源兴趣人群的关注领域，由于部分消费者存在里程焦虑及补能便利性等问题，充电仍然是大家讨论最多的内容。<p class="f_center" style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: center; line-height: 20px; font-size: 16px; color: rgb(102, 102, 102); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; white-space: normal;"><img src="http://www.zlyuqing.com/uploadfile/202207/aa0223ea64c6952.jpg" style="box-sizing: inherit; border: 0px; margin-bottom: 10px;"/> <p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">整体续航水平成提升趋势 <p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">新能源车的续航里程不断攀升，2020年用户提及讨论量最多的车型续航里程已超过400km。高续航车型在很大程度上在减轻了用户里程焦虑，相关车型的里程对比、充放电体验引起用户的热议。<p class="f_center" style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: center; line-height: 20px; font-size: 16px; color: rgb(102, 102, 102); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; white-space: normal;"><img src="http://www.zlyuqing.com/uploadfile/202207/7c87ba63973b9b2.jpg" style="box-sizing: inherit; border: 0px; margin-bottom: 10px;"/> <p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">满足家庭需求的紧凑型车占据关注度首位<p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">从新能源汽车尺寸兴趣变化看，满足家庭需求的紧凑型车占据了关注度首位，更多配备自动驾驶功能的中型智能电动车在用户讨论互动占比中紧随其后位列第二。<p class="f_center" style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: center; line-height: 20px; font-size: 16px; color: rgb(102, 102, 102); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; white-space: normal;"><img src="http://www.zlyuqing.com/uploadfile/202207/e25527bc49f1d31.jpg" style="box-sizing: inherit; border: 0px; margin-bottom: 10px;"/> <p style="box-sizing: inherit; margin-top: 34px; margin-bottom: 34px; padding: 0px; text-align: justify; color: rgb(64, 64, 64); font-family: Arial, "Hiragino Sans GB", STHeiti, "Helvetica Neue", Helvetica, "Microsoft Yahei", "WenQuanYi Micro Hei", sans-serif; font-size: 18px; white-space: normal;">对于车企及行业从业者来说，在这样一个充满了机遇和不确定性的周期内，如何把握和准确洞察消费趋势及消费者之声，显得尤为重要，《2020新能源乘用车市场舆情白皮书》帮助市场各界新能源汽车行业从业者，在不断探索的过程中，更清晰地捕捉消费趋势及未来发展方向。